GREENVILLE, S.C., Sept. 12, 2017Oliver® Rubber Company, LLC, (“Oliver”) today announced the launch of the Oliver Ultra Low Profile (ULP) Vantage Drive, a new SmartWay®-verified, wide-base, drive-axle position retread for line haul and regional commercial-truck applications. Designed to deliver excellent traction and wear, it is ideal for 18-wheel vehicles.

“Keeping America’s goods and freight moving is critical for today’s supply chain,” said Adam Murphy, vice president of marketing for Michelin Americas Truck Tires. “Oliver continues to earn our customers’ trust from 100-plus years of retreading experience that helps them keep their business moving.”


The ULP Vantage Drive utilizes an exclusive unique tread feature called VDI Plus. The tread resists stone retention, other road debris and helps enforce any pull-point schedule. Pressed with Oliver’s proprietary compound, this retread has unique properties that contribute to incredible tread wear and very low rolling resistance. ULP Vantage Drive is available in a 390 width.

This drive position retread expands the portfolio of SmartWay-verified choices in the ULP lineup. Oliver is America’s first retread rubber brand and continues to be a leading provider of quality rubber products to the tire-retreading industry and owned by Michelin North America, Inc. 

About Oliver Rubber Company  

Headquartered in Greenville, S.C., Oliver Rubber Company, LLC (, employs more than 450 professionals in the design, chemistry, mixing, extrusion and pressing processes. Established in 1912, Oliver Rubber Company is one of the leading providers of quality tread rubber products, services, manufacturing equipment and systems for the North American retreading industry and operates two manufacturing plants in the U.S. Oliver Rubber Company is a wholly-owned subsidiary of Michelin North America, Inc.


Mary Ann Kotlarich

Michelin North America, Inc.